Essential Digital Tools for Small Business

E-commerce & Online Presence

Shopify: Leading Canadian e-commerce platform with local support

WooCommerce: WordPress-based e-commerce solution

Square: Point-of-sale and online store integration

Website Builders: Wix, Squarespace, WordPress for professional websites

Customer Relationship Management (CRM)

Cloud-Based Business Operations

Microsoft 365: Email, document collaboration, video conferencing

Google Workspace: Business email, storage, and productivity tools

Slack: Team communication and project management

Zoom: Video conferencing and webinar hosting

HubSpot: Free CRM with marketing automation

Salesforce: Comprehensive business management platform

Zoho: Affordable CRM suite for small businesses

Pipedrive: Sales-focused CRM with Canadian support

Financial Management

QuickBooks: Accounting software with Canadian tax compliance

FreshBooks: Invoicing and time tracking for service businesses

Wave: Free accounting software for small businesses

Moka (formerly Mogo): Financial health and credit monitoring